About

Since 1993, the Georgia Lottery has raised over $23 billion for education in Georgia. All Georgia Lottery proceeds benefit Georgia's HOPE Scholarship and Pre-K programs. When you play, Georgia's students win!

The goal was to create a spot that encapsulated the spirit of limitless possibilities, as we follow three children on their quest to bring their imagination to life.

To see Behind The Scenes and how our process unfolded, check out Taylor James' page here.