About

Creative Direction for mxmtoon's EP, dawn. Creative Director, Morgan Gruer, oversees all creative elements, including but not limited to album art art, music videos, visualizers, photoshoots, wardrobe, merch, website, tour visuals and more.

Dawn is the first part of the dual EP, dawn and dusk. We created a visual system that expresses the warm, extroverted, solar-rising theme against the cooler, more introspective, lunar themed, dusk.